Project Description

Brand Building and Media Publicity (July 2015 and April 2016)

Project Citizens Foundation (PCF) was a newly set up civil society organization dedicated to promote the pursuit of quality civic participation and the transfer of Hong Kong’s core values from generation to generation. Following a brand positioning review, we designed a corporate identity system for PCF, and undertook the copywriting of its website contents. 

We held a press conference for the launch of the organization, in addition to handling media enquiries and event management of its launching event “Project Citizens Forum: Freedom of the Press and Its Enemies” which was attended by nearly 300 people in 2015.

For 2016, we held a forum “What Makes Hong Kong an International Financial Centre” which invited the former Financial Secretary of the HKSAR – John Tsang, as one of the speaker. The forum was attended by nearly 300 people in 2016.

Results:

• We arranged media interviews with the Founders to target media and thus generated positive media coverage.

• Build-up of corporate identity

A glimpse of media coverage:

• Apple Daily – 詹德隆「社會撕裂恐毀港地位」看好曾俊華角逐特首 (2016-03-24)

• Harbour Times – Hong Kong’s autonomy key to its status as world’s financial centre (2016-03-24)

• HKEJ – 詹德隆：曾俊華可促成大和解 (2016-03-24)

• HKEJ – 謝清海警告：中國對港依賴減 貧富懸殊損金融中心地位 (2016-04-16)

• HKET – 港守住「一國兩制」 保金融中心地位公民實踐培育基金 下月開壇 (2016-03-24)

• Now TV – 【尋求合作】穗深經濟規模最快兩年超港 (2016-04-15)